Investigating the Influence of Website Design and its Determinants on the E-Business Success: An Empirical Analysis

The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and its determinants on electronic business performance. Electronic survey will be conducted in order to carry out this study and target audience will be online consumers or customers who shop online by navigating to different E-commerce website, besides such¬¬ managers and designers who have designed websites for different companies. Findings of the study show positive significant impact of determinants of a quality website deigns on electronic business performance in Jordan. The results show that the most important area was that towards website Design / interface issues. The results of this research gives an extensive overview to the managers and website designers who are working for or with different companies to make substantial decisions to increase the website quality, so to ultimately enhance the electronic business performance.